Privacy Policy

The Short Version

PicShift processes image files locally in your browser. No image is uploaded to our server for conversion, compression, resizing, or metadata removal. You do not need to register or sign in.

What happens to your images

When you pick a file, your browser reads it into local memory, runs the conversion with in-browser codecs and WebAssembly modules, and creates the result locally. We do not keep a server-side copy of the source file or the converted file because the conversion job never goes through our server in the first place.

What we do not collect

We do not collect your image content. Specifically:

• We do not upload images before or after processing

What we do collect

Like any public website, PicShift sees some ordinary website traffic records. That includes the page URL, referrer, approximate country, device type, browser family, and whether a button or internal link was clicked. We use that data to improve the user experience: to see which pages are actually useful, which tools people finish using, which blog articles lead readers into the product, and which parts of the site need to be more localized or faster. The most important point is that this data still does not include the image itself.

Analytics and third-party services

We currently use a small number of infrastructure and analytics providers so the site can load reliably and we can understand basic usage patterns:

• Cloudflare for hosting, CDN delivery, and Cloudflare Web Analytics
• Umami for privacy-friendly website analytics
• Those services process ordinary website request data, but they do not receive your source images for conversion processing
• With our current configuration, both Umami and Cloudflare Web Analytics retain analytics data for six months

Cookies and tracking

PicShift does not run ad networks or cross-site tracking scripts. Our analytics setup is intentionally lightweight and minimal. We do not use analytics to follow you across unrelated websites, and we do not use your image content for profiling because we never receive that content for processing.

Local preferences and browser storage

PicShift may store small interface preferences in your browser, such as language choice, theme, or conversion defaults. That is there so the site feels consistent the next time you open it. Those settings stay in your browser unless you clear them yourself.

Your rights

Depending on where you live, you may have the right to ask what personal data we hold about you, request correction or deletion, or object to certain processing. In PicShift’s case, we do not get data that tells us who a visitor is. If you want to make a privacy request, email us and we will explain clearly and honestly what we actually have and what we do not have.

Project status and legal scope

PicShift is currently operated as an independent project through picshift.app. If the operating entity, governing law, or hosting structure changes in a way that materially affects privacy, we will update this page rather than pretending nothing changed.

Changes to this policy

When this policy changes, we update this page and the Last updated date. The core promise is simple: your images are processed on your device, not on our server.

Contact

Questions, corrections, or privacy requests: privacy@picshift.app.