Remove Image Metadata

Scope and boundaries

This tool removes metadata embedded in the file itself. It does not edit the visible pixels in the image, so it helps with privacy leaks in hidden data, not with content that is already visible on screen.

• It removes hidden fields such as GPS coordinates, device details, timestamps, and software tags, but it does not erase faces, license plates, watermarks, or text that already appears in the image.
• JPG, PNG, WebP, and AVIF are downloaded in the same format. Cleaned HEIC and HEIF files are downloaded as JPG because the browser still cannot write them back as HEIC or HEIF.
• Some apps and social platforms strip part of the metadata after upload, but that behavior is inconsistent and can change. The safer move is to clean the file yourself before sharing it.

How to remove image metadata

The practical workflow is simple: inspect first, then clean, then keep using the cleaned copy when needed.

• Drop the image into the tool and check what the file actually contains.
• If the file only shows width, height, or color space, you will see 0 sensitive fields. If it contains GPS, device details, or timestamps, those will be flagged as sensitive.
• Download the cleaned file and use that version whenever you save, send, upload, or keep a copy.

What is EXIF metadata and what does it reveal

Every photo taken on a phone or camera contains invisible EXIF metadata: GPS coordinates pinpointing where you stood, the exact device model and serial number, the date and time down to the second, and sometimes even the software used to edit it. This data travels with the image file when you share it, email it, or upload it — unless you strip it first.

When you should remove metadata from photos

Before posting photos online, sending images to clients or strangers, uploading product photos to marketplaces, or sharing screenshots that might contain editing software traces. If the image leaves your device and reaches someone you do not fully trust, removing metadata is the safe default.

Why an online metadata cleaner that runs locally is safer

Most online EXIF removers ask you to upload the image to their server first — which means they see your photo and its metadata before you can remove it. PicShift processes everything in your browser. The file never leaves your device, so your private data stays private during the removal process itself.