Remove Image Metadata

Scope and boundaries

This tool targets metadata embedded in the file itself. Re-encoding does not erase visible objects or text, but it can change pixel values in lossy formats, so it addresses hidden-data exposure rather than content already visible on screen.

• Detected fields can include GPS coordinates, device details, timestamps, and software tags; cleanup does not erase faces, license plates, watermarks, or visible text.
• JPG, PNG, WebP, and AVIF are downloaded in the same format. Cleaned HEIC and HEIF files are downloaded as JPG because the browser still cannot write them back as HEIC or HEIF.
• Some apps and social platforms strip part of the metadata after upload, but that behavior is inconsistent and can change. The safer move is to clean the file yourself before sharing it.

How to remove image metadata

The practical workflow is simple: inspect first, then clean, then keep using the cleaned copy when needed.

• Drop the image into the tool and check what the file actually contains.
• A result of 0 means no supported metadata field was detected; it is not proof that every possible metadata block is absent. Detected GPS, device, or timestamp fields are flagged as sensitive.
• Download the cleaned file and use that version whenever you save, send, upload, or keep a copy.

What is EXIF metadata and what does it reveal

Many photos taken on a phone or camera contain EXIF metadata such as GPS coordinates, a device model, capture time, or editing-software tags. Which fields are present depends on the device, settings, format, and export path; inspect the exact file instead of assuming.

When you should remove metadata from photos

Before posting photos online, sending images to clients or strangers, uploading product photos to marketplaces, or sharing screenshots that might contain editing software traces. If the image leaves your device and reaches someone you do not fully trust, removing metadata is the safe default.

Why an online metadata cleaner that runs locally is safer

PicShift performs the cleanup in your browser and does not upload source image content for conversion. Ordinary website delivery and minimal analytics remain within the published privacy policy, and security-critical outputs should be checked with an independent metadata inspector.